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Marketing analytics

Marketing data analytics: spend, pipeline and revenue in one view

We join ad platform, web analytics and CRM data so marketing teams can see which campaigns produce qualified pipeline, not just clicks.

Talk to our teamBook a discovery call
  • Ad, analytics and CRM data in one model
  • Campaign-to-revenue attribution
  • Consistent UTM and channel definitions
  • Dashboards for marketing and sales leaders

Marketing analytics services

Data integration

Google Ads, Meta, LinkedIn, GA4 and CRM data loaded on a schedule.

Attribution

First-touch, last-touch and multi-touch views with their limits explained.

Funnel reporting

Lead, opportunity and deal conversion by source and campaign.

Tracking clean-up

UTM conventions and event tracking reviewed and fixed.

How an analytics engagement runs

  1. Step 1

    Questions first

    We agree the decisions the data should support and the measures that matter.

  2. Step 2

    Data review

    We profile your sources, note quality issues and confirm what is feasible.

  3. Step 3

    Build in slices

    Pipelines, models and reports are delivered one subject area at a time.

  4. Step 4

    Hand over

    Documentation, access controls and training so your team can run and extend it.

Frequently asked questions

Which attribution model is correct?

None is perfect. We show a few views side by side and agree with your team which one guides budget decisions.

Can you work with the tools we already pay for?

Yes. We usually build on your existing cloud, warehouse and BI licences, and recommend new tools only when there is a clear gap.

Related services

Tell us what you are working on

Share your goals and current setup. We will come back with questions, a suggested approach and the next steps.

Contact Raushang4 Technology